Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with 15+ years of international experience. He has served in leadership roles spanning market analysis, strategy, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE). In addition to his IAB role, he is CSO at Twins Digital, a marketing services firm, and partner at Ecuiti, a data science company.