Insights professional championing a people-first approach to measuring perceptions, values and behaviours, as well as understanding how they impact dynamics between customers and brands. Over the past five years, she has been leading OMD’s award-winning international research initiatives that understand how consumers accept, use and trust emerging technologies in their daily lives. Currently working across teams and clients to investigate new ways to unlock consumer insights that power business opportunities. She is a contributor to the industry’s press and speaks at events across EMEA.
The case for attention
Reach and viewability are not synonymous with attention. We need to shift our focus towards measuring and capturing attention instead to continue to grow our brands.