Ben is Senior Strategy Director at Zenith Media Worldwide. He has been at Zenith for the entirety of his career with now over 20 years of experience across global and local multi-media effectiveness delivery, communication-planning insight generation and client service.
Ben is a highly regarded strategic thinker with excellent credentials in selling media model change to senior marketing client management.
Ben currently leads strategy for clients including Reckitt, NOMAD Foods, essity and Lactalis. Over his career he has lead strategy for world-leading brands and organisations as diverse as Hyundai, UEFA, HSBC, European Parliament and HP.
“Building Brand Experience - From ROI to Value Creation”
At a highly volatile time, when business is so focused on short-term profitability, it has never been more important that the full contribution of media investment – on incremental sales but also on base sales, on reducing price elasticity, on de-risking innovation and more – is both understood and quantified. I will share Zenith’s approach to such so-called Value Creation - with case studies and innovative consumer research we have conducted into brand value. I will conclude with some practical recommendations for how brands can maximise this Value through executing consistent, connected media.