Chris has spent his career working with a number of luxury and tech clients developing their digital strategy and innovation roadmaps in the media space. Always being at the forefront of new concepts and new technologies, Chris has been able to deliver the next and never before for clients such as Burberry, Balenciaga and Dior, rapidly shifting how these brands perceive media and utilising emerging whitespaces to unlock opportunities beyond just media.
A year ago, Meta announced their shift to focusing on immersive technologies and moving away from focusing solely on social media. In that year there has been record sales of digital collectibles and emergence of virtual identities in these new spaces, but not everything has gone to plan and there has been a dip in interest and overall adoption. But with the dip and slowing down of interest, now is the time to capitalise on this nascent space and with that Chris will guide you through the key tenets of this new space and what it means to marketers and how we can look to these new whitespaces to build for the future.